Protein For Your Hair
4,000+ reviews
Visibly thicker,
fuller hair.
20% more volume in just 5 washes.*
*Based on TRI-K Rice Tein NPNF study after 5 washes.
• 20% more volume*
• No harsh chemicals
• Up to 100 washes
• Made in USA
4.8/5 · 4,000+ reviews
93% would recommend
Powered by Rice Tein NPNF Protein
Vegan · Cruelty-Free · Leaping Bunny
The Mechanism
Why Men Switch To Rice Water
People have been utilizing the natural thickening properties of rice water for centuries. We isolated it so that it's clinically proven to increase hair volume and improve appearance of natural shine in just 5 washes¹
1. Strengthening
Concentrated amino acids reinforce the hair fiber.
3. Shine Enhancement
A lightweight, flexible film smooths the cuticle for a healthy, non-greasy finish.
2. Targeted Support
Protein attaches to the weak spots along the cuticle, fortifying hair against sweat, towel-drying, and everyday wear.
4. Balancing
Protein-rich rice water restores balance so strands hold their shape.
¹ All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims.
Get Started
One Combo. Everything Your Hair Needs.
4,000+ reviews
- Formulated with Rice Tien Protein, clinically proven to increase hair volume over 20% in just five washes and improve appearance of natural shine.
- Strengthens thin, fine, & damaged hair
Why You'll Love This:
- Rice Tein NPNF ® helps fortify hair to prevent damage and promotes a healthy appearance¹
- Rice Tein NPNF ® boosts shine in dull, dry hair
- 88% Bio-based formula (shampoo); 95% Bio-based formula (conditioner)
- Free of parabens, phthalates, silicones, SLS & SLES
- Made in the USA from Globally Sourced Ingredients, cruelty-free, color-safe
- Fully recyclable packaging and made with PCR (post-consumer recycled) material
¹ All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims.
How To Use:
- Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather.
- Focus on the top, sides, and back of the scalp.
- Continue massaging for 2 minutes to lift dirt and buildup.
- Rinse thoroughly with warm water.
- Apply conditioner to wet hair from mid-lengths to ends. Got frizz? Go from roots to ends.
- Use your fingers or a wide-tooth comb to distribute evenly.
- Leave on for 1–5 minutes.
- Rinse thoroughly with warm water.
Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Strengthening Rice Water Protein Solid Shampoo & Conditioner Combo - perfect for travel & gym bags!
FREE SHIPPING with subscriptions!
One time purchase
$28.00
Auto-ship
$28.00
$22.40
1-month supply delivered every 1 month
1-month supply delivered every 1 month
1-month supply delivered every 1 month
1-month supply delivered every 1 month
or 4 interest-free installments of $5.60
Less than 1% of customers ever claim our 90-Day Money-Back Guarantee.
1x Strengthening Rice Water Shampoo Bar + 1x Strengthening Rice Water Conditioner Bar
20% more volume in just 5 washes*
One bar lasts up to 100 washes[3] — solid, concentrated, travel-proof format
Free of parabens, phthalates, silicones & sulfates; pH balanced and safe for color-treated hair
What's In It
Four Ingredients, Doing Real Work
Rice Tein NPNF (Hydrolyzed Rice Tein Protein)
The engine. Binds to the hair fiber to reinforce weak spots and deliver 20% more volume in just 5 washes* for thicker-looking, fuller-looking hair without the weight.
Sodium Cocoyl Isethionate & Sodium Methyl Cocoyl Taurate
A sulfate-free cleansing system that cuts scalp oil and post-gym sweat with a creamy lather, leaving hair soft and refreshed — never stripped.
Glycerin
Supports moisture balance while it cleans, so your hair and scalp never feel tight, dry, or over-washed.
Coconut Oil & Sunflower Seed Oil
Add nourishment and softness for grip and control when you style, and smooth the strand for better glide — with no greasy residue.
The Routine
One Bar. Two Steps. Done.
No five-step routine. One solid bar — nothing to leak, nothing to run out of fast, nothing crowding the shelf. It lasts up to 100 washes,[3] stays leak-proof in a gym bag, and clears TSA without a second look. Simple enough to actually stick with, which is the only routine that works — everything your hair needs, nothing it doesn't.
Step 1 — Shampoo Bar
Wet your hair, then work the shampoo bar into a rich lather between your hands — or paint it straight onto your scalp. Massage in with your fingertips, rinse, and repeat as needed.
Step 2 — Conditioner Bar
After shampooing, rub the conditioner bar between your hands or paint it on from length to ends. Finger-comb to detangle, then rinse — or leave it in for extra conditioning.
Pro tip: keep it in a Beauty Bar Bag so it dries between washes and travels clean.
Frequently Asked Questions
How quickly will I see results?
It depends on your hair type and how often you wash, some guys notice a difference right away, others over a few weeks.
Does it work for all hair types?
Yes. Whatever your hair type, tell our support team and we'll point you to the right routine.
Is this a hair-loss treatment?
No. We make no claim to regrow hair or stop hair loss. It reinforces the hair fiber with Rice Tein Protein so your strands are stronger, break less, and look thicker and fuller. It's about protecting and maximizing the hair you already have.
How much do I use on my hair?
Everyone's hair is different, so expect a little trial and error. Use enough to clean from your roots and scalp to the ends. If you're not seeing results, use a bit more during your wash.
Will I be billed automatically for my subscription?
When you sign up for a subscription, we automatically charge your card so you can set it and forget it. Cancel anytime.
When can I expect my order to arrive?
Delivery is based on the shipping method you pick at checkout. Most orders ship same day; please allow up to 2 business days to process (Monday–Friday, excluding holidays). You'll get a tracking email once it ships.
Is my order secure?
Yes. Protecting your privacy is one of our biggest priorities — we use industry-standard security and SSL encryption to keep your personal and payment details safe.
Who should use Rice Water Shampoo & Conditioner regularly?
Anyone looking to strengthen their hair and add shine — especially thin, fine, or damaged hair — since rice water is rich in amino acids that support texture and elasticity. Results may vary, so patch-test or ask a pro if you have specific questions.
Who should limit use of Rice Water Shampoo/Conditioner?
If you have porous, protein-sensitive, or chemically treated hair, you may want to limit use — that hair can be prone to protein overload, which can make it feel brittle, dry, or heavy. For daily care, a gentler formula may suit you better.
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*20% more volume based on TRI-K Rice Tein NPNF study after 5 washes. ^Density, length, and fullness appearance based on a 90-day consumer study of 40 participants using both the Rice Water Protein Shampoo Bar and Conditioner Bar. [3] One bar lasts up to 100 washes based on approx. 0.032 oz of shampoo and 0.027 oz of conditioner per wash; actual usage varies. Trademarked ingredients referenced under license; copy points reflect supplier-approved claims. Ratings reflect aggregate customer review data (4.8/5, 4,000+ reviews, 93% would recommend) as of publication; fewer than 1% of customers claim the Money-Back Guarantee. This is a cosmetic shampoo and conditioner, not a drug — not intended to diagnose, treat, cure, or prevent any condition, and makes no claim to regrow hair or prevent hair loss.